Anchor of Advertising by EBC

Anchor advertisment on EBC I stand to cristize this advertisment .Because I saw so many limitations for this advering  this product.I Would probaggating to critisize this advertising.Realy when I come to this advertisment  that have so many defects by means of sending information to the customer.However the advertiser make this advertisment as a news.This advertisment may confussion to all customers even the intellectual people.
Then in my opinioun that not productivity and not gaining economically development. This advertisment provide for children I think so ,but on ebc who is our target audience is already secret or hidden.On this advertisment some men are wears ambessador how it become this style for this advertisment .The customer does not get attention  to this product.Furthermore,on this advertisment that have some limitations.The one limitation is make advertise  by different kind of language such english and amharic ,frist the advertiser must aware of this target audience,but this advertisment has serious problems.Anchor this word may not  known by almost of thecustomers must be sated by pictures in this advertisments.I think in this advertisment for customer not feel well.
Because the customer need the quality of products and durability time .To day in ethiopia the product sell in our buying  the product without see the produced time and expaire date.We must care those products their products products are seriously damage for healthy people.So in this advertisment make only transfer information about for selling but do not expressthe expaire date,because the anchor product is pershable.How to produce ?and where to producewe dont have well evidence about this advertisment.
In addition to that take the sickness child and to drink to the child become get up just a munite,Why it become ,because no one can not get up just a munite ,it is very an exaggration.Generaly,this advertisment become to advertise by acommon language. By what Iwould like to say ,frist advertiser know who is our target audience .the  advertiser make advertise.Achor do not express the expaire date.

Negative Impacts of Advertising

 

Advertising takes money, whether purchased through an online advertising service, print ads in a newspaper or commercials on radio and TV. Designing the ads and the copy costs money, as well. On the high end, companies spend up to $2.6 million for a 30-second commercial during the Super Bowl. While the positive impact of advertising is bringing in sales dollars, the negative impact is felt by those who are the target of the advertisement

Advertising aims to present a product in the best light possible. There is some leeway in the creative process. "That's just a dramatization, of course," referring to the idea that if you ask representatives for an English muffin, they'll serve one up toasted with butter and jam. The problem arises when the dramatization crosses the line into falsely representing a product. Hefty fines can result from false advertising when levied by the Federal Trade Commission.

 Direct-to-consumer advertising for prescription drugs has resulted in unrealistic expectations about the effectiveness of drugs and their side-effects, according to the Food and Drug Administration's study "Patient and Physician Attitudes and Behaviors Associated With DTC Promotion of Prescription Drug." Voice-overs give the downside to the drug, but the visual images show healthy, happy people. It's not unusual to hear that even death may be a side-effect of a prescription drug. Beauty and health products may also not live up to their promises, resulting in wasted consumer dollars. Disclaimers are often hidden in very small print on product packaging and in out-of-the way spots in ads

Advertising is ingrained in American culture, from children's programs on Saturday morning to talk shows and prime time TV. Advertising even invades movies through product placement. It's not an accident when a movie hero holds up a can of Coke instead of Pepsi. Advertising influences how people feel about themselves -- often in a negative way. Based on the images they see in advertising, women often feel they should be thin and beautiful and hold down full-time jobs while also being full-time mothers. Advertising communicates that men should be handsome, tall, athletic, caring husbands, thoughtful fathers and virile at all times. These images are often unrealistic and unattainable.

In generally any advertisement dissemination to the local society must be written based on the languages of them easily to gain the attentions of the target audience  by them and also that it must be respect the interest, moral, values, beliefs and attitudes of the society . Even if it must be maintain the positive images of the country. Rather than may harm the positive images of the country.

HEWAN BARBARY SALON OF ADVERTISEMENT

   

   Many advertiser people say in advertising is best viewed as a process and creative success is most likely. But in this section the testimonial of the service is not performed with the Ethiopian living standard of effective perhaps. Even, when the advertiser offers on line males Barbary salon to give a service to the adults based on the modern style which the customers are easily accepted. Unless this advertisement could not represent our cultures.

   And also, the advertisement is not focused or emphasized on the target customers’ life style, psychological thinking, generational background, as well as the demography up to the extreme deeply. Although, when we see the advertisement in religious sight it could not get acceptance, and not allowed to adapt this style. Because this advertisement is leads to pollute or lay the cultures of the society. The way of presenting the advertising appeal of this performed does not have transparency or integrity in the to days generation.

   Moreover, the preparation of the advertisement while advertise to convenient the audience could not give a sense of utility to customers.  In addition to this the advertisement could not written based on the official language which it tends to convenience the target audience. But, why the advertisement could not focused on the clients’ life style? Why the advertiser must not play a vital role in transferring you culture to the next generation in faith fully? Regardless of this, already the advertisement has not a rhythm.

  In summary, I would like to say on the advertisement of hewan Barbary salon  in order to  focus on the target audience, demographics, living standard, life style, psychological thinking, as well as with culture of the society. Even, it should be writing on official language or local language of the customers…etc.  Although, the advertiser should have responsibility to transferring your culture to the next generation basically. So that, when the advertisement gives emphasize in formulate favor it leads to mature significant.

WHY THEY DON’T MAKE IT GENERALLY?EBS T

          

      I am going to criticize about an advertisement in Ethiopian channel. There are so many advertisements when we see the advertisement they transfer for the audience is by different way. For example like dramatic, animation, humor,  comparison, scientific , and another they are telling us  how we are going to advert an advertisement for target audience. 

     Most of time the Ethiopian when we see the Ethiopian advertisement is they use dramatic advertisement. From all of them is I am going to criticize about the advertisement of anbesa bank. This kind of an advertisement is transfer on EBS TV channel.  This advertise starts by dialog the problem is hear, the advertisement  is like having family and having house, and like family planning.

      And the advertisement have there is no more describe about the bank, and about the bank how to give service to the target audience. And on advertisement is the dialog is not interesting to see, it does not make sense or give sense. On this advertisement is the target audience is only for working on office workers.  

      Finally if I am working the advertisement is I would do by this first I will make the dialogue is by another speech like saving money, like how to make save money and the conversion is not at office I am going on another place . I am going to describe full information about the bank. The bank giving service and there work time. And I am going to do the advertisement for generally people.     

What is the Reason? EBS TV

                   
      This advertisement is not fine because on the advertisement there is a compare between soup and car. When we see this advertisement by Ethiopian citizen how could the see to transfer by Ethiopian channel. What kind of message they transfer to the people? What happen or what is they imagine in the people of mind.
     When we see this advertisement by the country s culture it must be difficult for them. First of all the advertise work by foreign people for them maybe it is easy to compare soup with car but in our country no one can think that because they know there life cycle. So that nobody can think like that or nobody can compare soup and car.
     This advertise work by for ion people the advertisement is about dove soup, so that we all people we have different kind of skins and we live on different situation and we have the environment of the place that we live, so the soup advert is by the for ion this means the soup work only for them by that case the problem is the dove advertisement cannot be transfer by Ethiopian channel, or the advertise cannot be transfer for Ethiopian citizen.
      Finally If the advertise change or the advertisement of dove soup is, if the soup work on Ethiopian peoples it must be doing by Ethiopian peoples. Or they did not transfer on Ethiopian channels. And the advertisement of they use to advert is doing by another ideas. May be when she told as about the soup , like when she use dove soup after and before. 

Abay Bank Advertised on ebc

      I am going to criticize about advertisement of Abay bank on EBC. First of all when we see the mining of advertising is advertising is any paid form of non personal communication about an organization, product service or idea by an identified sponsor. 

     The advertisement of Abay bank is very good to it is promote to save our money, most of the urban society and the rural society. But when we see in our country most of time use banking service is the urban societies.

     By that purpose there is no enough banks on the urban society so that the advertisement misses the target audience because the advertisement should have transferred by radio the cause is most of time they listing the rural areas.So that the advertise makes us to feel tiered, we did not give more attention. And on that advertise the conversation or the dialogue is the worst thing to listen and it is more. 

   If the advertise is know the target audience it must be good, and if the advertise doing by another idea for urban areas .or the advertise transfer only by radio. And the conversation must be minimum, if it is the advertisement going to be smart for the target audience.   

                                                                                                                                                        

Why use others?

There are so many billboards and advertisements in the town or they prepare billboards to advert for peoples, one of them is modern furniture. I see or I have so many things to criticize on this billboard, this advertisement or this billboard have so many kind of problems, so that in this century Ethiopian billboards are going to be wrong way.

The one problem on this billboard is it is called by English language, and the mining of the world is English. There is no any picture to explain it is a furniture house. And the color of the billboard is not smart to see and the color of the picture is fade up. There is no more information about the furniture house and about the product. And the color of the wall and the billboard are the same. 

Finally I hope if they change like this I mean if  the name called by common language, if the color is different from the wall, and although they get some pictures to describe about furniture and they write their place , email and also if they write about the product  .