ዓርብ 10 ጁን 2016

Abay Bank Advertised on ebc



      I am going to criticize about advertisement of Abay bank on EBC. First of all when we see the mining of advertising is advertising is any paid form of non personal communication about an organization, product service or idea by an identified sponsor. 

     The advertisement of Abay bank is very good to it is promote to save our money, most of the urban society and the rural society. But when we see in our country most of time use banking service is the urban societies.

     By that purpose there is no enough banks on the urban society so that the advertisement misses the target audience because the advertisement should have transferred by radio the cause is most of time they listing the rural areas.So that the advertise makes us to feel tiered, we did not give more attention. And on that advertise the conversation or the dialogue is the worst thing to listen and it is more. 

   If the advertise is know the target audience it must be good, and if the advertise doing by another idea for urban areas .or the advertise transfer only by radio. And the conversation must be minimum, if it is the advertisement going to be smart for the target audience.   
                                                                                                                                                        

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