Advertising
takes money, whether purchased through an online advertising service, print ads
in a newspaper or commercials on radio and TV. Designing the ads and the copy
costs money, as well. On the high end, companies spend up to $2.6 million for a
30-second commercial during the Super Bowl. While the positive impact of
advertising is bringing in sales dollars, the negative impact is felt by those
who are the target of the advertisement
Advertising
aims to present a product in the best light possible. There is some leeway in
the creative process. "That's just a dramatization, of course,"
referring to the idea that if you ask representatives for an English muffin,
they'll serve one up toasted with butter and jam. The problem arises when the
dramatization crosses the line into falsely representing a product. Hefty fines
can result from false advertising when levied by the Federal Trade Commission.
Direct-to-consumer
advertising for prescription drugs has resulted in unrealistic expectations
about the effectiveness of drugs and their side-effects, according to the Food
and Drug Administration's study "Patient and Physician Attitudes and
Behaviors Associated With DTC Promotion of Prescription Drug." Voice-overs
give the downside to the drug, but the visual images show healthy, happy
people. It's not unusual to hear that even death may be a side-effect of a
prescription drug. Beauty and health products may also not live up to their
promises, resulting in wasted consumer dollars. Disclaimers are often hidden in
very small print on product packaging and in out-of-the way spots in ads
Advertising
is ingrained in American culture, from children's programs on Saturday morning
to talk shows and prime time TV. Advertising even invades movies through
product placement. It's not an accident when a movie hero holds up a can of
Coke instead of Pepsi. Advertising influences how people feel about themselves
-- often in a negative way. Based on the images they see in advertising, women
often feel they should be thin and beautiful and hold down full-time jobs while
also being full-time mothers. Advertising communicates that men should be
handsome, tall, athletic, caring husbands, thoughtful fathers and virile at all
times. These images are often unrealistic and unattainable.
In generally any advertisement dissemination to the local
society must be written based on the languages of them easily to gain the attentions
of the target audience by them and also
that it must be respect the interest, moral, values, beliefs and attitudes of
the society . Even if it must be maintain the positive images of the country. Rather
than may harm the positive images of the country.
ምንም አስተያየቶች የሉም:
አስተያየት ይለጥፉ